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Farnaz Abdoli is a multidisciplinary Iranian artist working across fashion design, visual arts, and graphic design. She is the founder and creative force behind POOSH-e MA, a womenswear brand she launched in 2011. Known for her bold use of form, color, and personal expression, Farnaz has become one of the leading voices in contemporary Iranian fashion.

She studied graphic design at the Art College of Shiraz and Sariyan University in northern Iran, later continuing her fashion education at IED Barcelona and earning an MBA from Shahid Beheshti University in Tehran. Her journey into fashion began through theatre, where she worked as an actor from a young age. Designing costumes for stage performances became her first hands-on experience with clothing as a medium—a path that would later evolve into a broader artistic inquiry into identity, resistance, and self-expression.

In the early 2010s, Farnaz played a pivotal role in reshaping women’s streetwear in Iran. By reimagining style within the boundaries of local expectations, her work helped transform public dress codes and, in doing so, provoked repeated confrontations with state authorities. Her collections often draw from personal narratives, collective memory, and historical references, challenging imposed norms through a distinct and fearless aesthetic.

In 2013, at the age of just 26, Farnaz was recognized by CNN as one of the ten most influential women of the year—a milestone that brought global attention to her creative and social impact.

Beyond fashion, she collaborates with local and indigenous women across Iran in community-based art and textile projects. These collaborations reimagine traditional crafts through a contemporary lens, offering not only new sources of income but also platforms for visibility, dialogue, and empowerment. Her work serves as a visual and cultural bridge—connecting the margins to the world—and grounds intimate histories in global conversations about gender, agency, and transformation.

Her designs and artistic projects have been featured in exhibitions, publications, and cultural platforms both in Iran and internationally, solidifying her place as a defining voice in the evolving narrative of Iranian creative expression.

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